Virtual Makeup & Hair Try-On
AR engines that let shoppers preview makeup, hair color and looks in real time — ModiFace, YouCam Makeup, Banuba, Auglio.
The top virtual try-on tools in 2026 are ModiFace, YouCam Makeup, Banuba. Below, all 5 are ranked on capability, pricing transparency, fit, and traction.
ModiFace
Virtual Try-On · AR Try-On EngineThe AR try-on engine behind L'Oréal — the most accurate makeup and hair preview
Best for: Enterprise brands that want the highest-accuracy AR experience
YouCam Makeup
Virtual Try-On · Consumer Try-On AppThe leading free consumer app for virtual makeup, retouch and AI beauty looks
Best for: Anyone who wants free, polished virtual makeup on their phone
Banuba
Virtual Try-On · AR Try-On SDKFace AR SDK for real-time makeup try-on and beautification across iOS, Android and web
Best for: Product teams that want a flexible AR SDK they fully control
DeepAR
Virtual Try-On · AR Try-On SDKSelf-serve AR SDK with face filters and makeup effects and transparent pricing
Best for: Teams that want self-serve AR with clear, published pricing
Auglio
Virtual Try-On · AR Try-On for CommerceVirtual makeup and try-on for e-commerce, with quick store and plugin integration
Best for: Online cosmetics shops that want try-on without heavy dev work